Anandan Konar

Digital Marketing Manager / Freelancer

About Me :

Experienced Digital Marketing Consultant with a demonstrated history of working in the internet industry. Skilled in Search Engine Optimization (SEO), Pay Per Click (PPC) Management, Landing Page Optimization, WordPress, Social Media Optimization (SMO) and Google Analytics.

 

Resume Last Updated on 13th June, 2018

Work Experience

→ Digital Marketing & Conversion Optimization Manager

Abzy, Mumbai, India
Mar 2018 to Present

Currently handling 5 Ecommerce sites, 10 Brand sites & 50+ Micro Blog Sites.

Managing complete SEO for all the sites with a team strength of 5 people. Managed 3 interns from IIM Trichy for 2 months in my team.

Ranked targeted keywords for individual sites on the first page in 2-3 weeks. Got rid of other sites leeching on our brand from google search.

Was handed over the task of conversion optimization and succeeded in  improving the conversion rate from 1.3% to 6%

Managed to reduced the CPA by 50% in Google Adwords and started facebook ads for a short time.

Launched a campaign for affiliate marketing which is in progress.

Handling many other roles & responsibility with new ideas & implementing automation in day to day work.

→ Digital Marketing Manager

Spanedea, Mumbai, India
Feb 2016 to Feb 2018

I was responsible for developing, implementing and managing marketing campaigns for promoting Spanedea and its services. Also enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.

Was also my role to identify and evaluates new digital technologies and use of Web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media and display and search advertising.

→ SEO Consultant | SEO Strategist

Full Time Freelancer
Dec 2014 to Feb 2016

Conducting marketing research & competitor’s analysis to develop unique and custom internet marketing strategies for clients. Also setting the strategies researched into action.

→ Senior Digital Marketing Executive

Beeing Social, Mumbai Area, India
Feb 2014 to Nov 2014

Coordinating with clients for troubleshooting and maintaining a clear communication channel. Website audits and report creation for new client pitching. Monthly Report management for existing clients. Training Jr. Executives for the role of off page link buildings and management. Through market research for competitor’s analysis and keyword management.

→ Digital Marketing Executive

Spanedea, Mumbai, India
Mar 2013 to Jan 2014

Complete handling of SEO, SMO, Adwords and Article Management for Spanedea.

→ Junior SEO Engineer

RV Media Solutions, Mumbai, India
May 2012 to Feb 2013

Major responsibility was of OFF page link building.

Skills

Search Engine Optimization (SEO)

Link Development, Keywords Strategy, Basic Knowledge of HTML, Communication Skills, Knowledge of Search Engine Optimization Boosters, Submission Strategies, Planning & Budgeting, Submission Tracking and much more.

Social Media Optimization (SMO)

Creating & Promoting Brand Awareness for brands on Social Media Site such as Facebook, Twitter, LinkedIn and other SM Sites.

Pay Per Click Campaign (PPC)

Extensive Keyword Research, Competitive analyst, Google Adword Account Setup and Settings, PPC Campaign & Ad-group Management, Ad-Copy Creation, Traffic Estimation, BID Management, Goal Tracking, Conversion Tracking & Google Analytics Report Research/Making New Campaign Strategies.

Analytics

Critical Thinker, Problem Solver, Resourceful, Ability to Focus on Key Issues & Curious

Conversion Optimization

Optimizing conversion keeping in mind the psychology of the target audience as well as making the most of every available opportunity on the website and landing page.

  • SEO 99%
  • SMO 95%
  • AD Management 90%
  • Analytics 95%
  • WordPress Management 75%
  • Conversion Optimization 85%

Qualification

Certificate Courses

→ The Online Marketing Fundamentals

Google Digital Unlocked | ISB | FICCI

Awarded for successfully completing the course “The Digital Garage”

→ Advanced Google Analytics

Google Analytics Academy

Awarded for successfully completing the course “Advanced Google Analytics”

→ Google Analytics for Beginners

Google Analytics Academy

Awarded for successfully completing the course “Google Analytics for Beginners”

PG Diploma & Diploma

→ Digital Marketing Diploma

The Brand Saloon, Mumbai, India
2012 to 2013

Successfully completed Advanced Digital Marketing Diploma course (SEO, PPC, SMO and Google Analytics) from “The Brand Saloon” with “A” Grade.

→ PG Diploma In International Event Management

Regency Internation Center, South Australia
2011 to Feb 2012

→ PG Diploma In National Event Management

National Institute Of Event Management (NIEM)
2011 to Feb 2012

Completed Duel Post Graduation Diploma’s in National and International Event Management .

Graduation

→ BBA in H&T Management

Nashik College of H&T Management, Nashik, India
2009 to 2011

Completed Bachelor of Business Administration (Hotel & Tourism Management) from NCHMCT with 1st class.

Clients

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